4 min read
Jobs to be Done, without the dogma
The reframe is worth everything and the orthodoxy is worth almost nothing. How to use JTBD without losing three weeks to arguing about whether a job statement is correctly formed.
Blog
Tagged “Discovery”
4 min read
The opportunity solution tree: a thinking tool people turn into a filing cabinet
Teresa Torres' structure is the fastest way to see when a team has jumped from outcome straight to solution. It also decays into decoration within two months if you treat it as documentation.
5 min read
Product discovery in B2B, where you can't just run an experiment
Most discovery advice assumes consumer traffic volumes and users you can talk to freely. B2B has neither. What actually works when your sample is twelve accounts and your users are behind an account manager.
6 min read
Fake door test examples: six shapes, and three famous ones that don't count
The patterns fake door tests actually take in a live product, what each one can establish, and why Dropbox and Zappos — cited in every example roundup — were not fake door tests at all.
8 min read
Fake door testing: measuring demand before you build anything
A fake door test ships the entrance and not the room, so you find out who wants in before you pay for the furniture. How to run one, what it can't tell you, and how not to burn trust.
2 min read
Send the prototype, not the spec
A clickable prototype gets a decision in one meeting. A 12-page spec gets comments. Here's when I still write the spec anyway.