I'm Nabil Chouaib, founder of Blabigo-a boutique product studio. I help founders and scaleups navigate product growth as an interim Head of Product, strategic advisor, or PM coach. Unlike traditional consultants, I don't just write specs-I build working prototypes.
Nabil Chouaib — founder, Blabigo. MBA, ex-developer, 12+ years in product. Engagements are scoped in weeks, not quarters. You get one senior person accountable for outcomes — no layers, no handover deck.
I join your team as the senior product person for a defined project: fix a stalling roadmap, get a launch out of the door, or turn a vague idea into a validated, scoped plan. Fixed scope, weekly output you can see.
The seat is empty, or the founder is still doing product at 2am. I step in part-time or full-time, take ownership of the function, and leave behind a team and an operating system — not a dependency.
Private coaching for PMs who want the next level, and for founders who own product without ever having been taught it. We work on your real artefacts and your real politics, not case studies.
I don't hand over a Figma and hope. With an engineering background and AI-assisted development, I build clickable, deployable prototypes in days — so decisions get made against something real. It's why my specs are buildable: I've built them.
Rebuilt the HiOffice platform to optimize recruiter efficiency, driving a higher volume of qualified candidates forwarded to clients per recruiter.
Modernizing an ATS platform with AI to accelerate candidate matching and recruiter throughput.
Fintech SaaS for merchants: scaled the data-driven loyalty product distributed through European banks.
Mobile ad-tech at global scale: owned platform product serving billions of ad requests a day.
Most product people are strong in one corner: the business case, the roadmap, the code, or the founder's instinct. I've spent twelve years collecting all four — an MBA and a P&L I've owned, product leadership in ad-tech at global scale, fintech for banks and merchants and enterprise collaboration, a developer background I never dropped, and my own companies built from zero.
That's the whole point of hiring me instead of three people: I can sit in the board meeting, run the discovery, write the spec, and build the prototype we're arguing about — in the same week, without translation loss.
The best proof that I know what I'm doing is a list of products that exist and have users.
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Building A 30-minute call. If your problem isn't mine to solve, I'll say so and point you somewhere better.